Anastasia Beverly Hills
Global cosmetics brand Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. Rooted in the science of sacred geometry, the company formulates, manufactures, and markets prestige cosmetics for a passionately informed “prosumer” audience. Dubbed the “people’s make-up brand,” ABH has cultivated an industry-unique relationship with its core customer, focused on product education and responsiveness in delivering the “ultimate polished look” for which the brand is known.
ABH Founder and CEO Anastasia Soare was first to introduce “brow-shaping” to salons in the US—based on her patented “Golden Ratio” method—and is widely credited for fueling the multimillion-dollar business that now surrounds the category. Popularized through Soare’s customer relationships with many of the world’s most recognizable faces—Oprah, Naomi Campbell, Kim Kardashian, Jennifer Lopez, Heidi Klum, Victoria Beckham, and Penelope Cruz, to name a few—the “brow revolution” she ignited has become a landmark contribution to beauty history.
ABH’s trailblazing legacy continues with expansion beyond brow products and services. In 2014, the company broke from tradition to debut its new category of professional make-up direct-to-consumer in a “promote to inspire” social media campaign, cultivating a staggeringly successful relationship with influencers in the digital sphere. ABH has since received industry-wide recognition for digital innovation and numerous accolades for cutting-edge product trends such as the category first Contour Palette and cult classic Liquid Lipstick.
ABH cosmetics are available at anastasiabeverlyhills .com, Sephora, Macy’s, ULTA, Nordstrom, Dillard’s, and select retailers in over 25 countries including Saudi Arabia, Australia, Sweden, Romania and France. ABH is committed to the highest standards in product testing, formulation, new product development, and meeting the demands of its uniquely engaged customer.