Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.Anastasia Soare

It’s been well-documented over the millennia by groundbreaking thinkers—including Pythagoras, Leonardo Da Vinci, and Albert Einstein—that the human eye is encoded to recognize nature’s universal design fractal: The Golden Ratio. This mathematical ratio of 1.618 to 1—in which the whole is greater than the sum of its parts—offers the key to finding balance, symmetry, and beauty.

Inspired by this age-old ratio, Anastasia created a unique and breakthrough method of shaping brows. By following these principles, she could create a set of arches that perfectly framed and suited any face shape.

Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris. Brows should end where the corner of the nostril connects with the outer corner of the eye, Anastasia says
golden ratio

This patented Golden Ratio® method remains at the heart of Anastasia Beverly Hills. Each product launch is inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion.